You can always hear people complaining about how hard SEO is - but it really isn't. This is not a get rich scheme of any kind, and in fact it is just the opposite when you use the right methods.
So when it comes down to increasing your rankings and making your site successful with the search engines, having a strong purpose is important. On the other hand, how do you even begin if you know nothing about it? The following article delves into three basic SEO tips that any beginner should keep in mind at all times.
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You will run into problems if you have significant amounts, or perhaps any, Flash on your site; this applies to SEO efforts. Flash just plays a hard game with SEO, and it could make your life a little miserable. Obviously it is a problem when a part or all of your page with the Flash on it is never read by the search spiders or bots. If you really do want to use Flash, then have an alternative HTML page as well. The search engine spiders are smart, they not only index the text on your pages, but also in your images. We can offer some direction about this, but you can learn a few things that go beyond it. You should try and optimize all your images with your targeted keywords in the ALT text as it allows you to gain an edge over your competition. So if you're taking advantage of it, you're obviously going to get something more out of your SEO. So we will mention again that all must be relevant in order to get the maximum value.
Adding a sitemap to your website or blog is crucial because search engines lay extra emphasis and importance on the sitemap. What this little code does is helps out the search engine spiders when they crawl your site, and it actually helps your pages to get properly indexed. If you have a blog, just get the plugin that will take care of it and it is done in the background. All you need to do is install the plugin and your are done; no additional work is needed. You have probably heard of sitemaps, even if you are totally new.
The search engines have evolved greatly in the past one decade, plus the way people search and the way the search results are rendered has been vastly enhanced. Get used to the fact that search algorithms change all the time, and several times a year there is a major change with Google's algorithm. The info that we talked about in the above article just goes on to show the efforts that you need to put in to perfect your basics. So it's up to you how much action you take and how effectively you work on enhancing your position in the search engines.
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